Gingerpic – Circuito BB Volei de Praia “For this campaign, the goal was to creat…


Gingerpic – Circuito BB Volei de Praia “For this campaign, the goal was to create super powers for the athletes using elements from their beach environment. We began with watercolor illustrations, then faced the decision of whether to bring the visual effects to life using photography or 3D. We ultimately decided on photography. Using several camera lenses, we shot from extreme angles (with the use of a pedestal) to produce the distortion. We spent hours researching sand and how it behaves in



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